Sr. Social Media Executive

Location: Ahmedabad 
Experience: 4 – 7 Years
Department: Marketing / Digital Media
Employment Type: Full-Time

Job Summary:

We are looking for a creative and strategic Senior Social Media Executive to lead our social media initiatives across platforms. The ideal candidate should have a strong grasp of digital trends, proven experience in managing branded social media accounts, and the ability to craft compelling content that drives engagement and results.

Key Responsibilities:

• Develop, plan, and execute a comprehensive social media strategy
• Manage daily posting, scheduling, and community engagement across platforms (Instagram, Facebook, LinkedIn, X/Twitter, YouTube, Tik Tok etc.)
• Create, curate, and coordinate engaging content graphics, reels, stories, and campaigns
• Monitor trends and conversations to create timely and relevant content
• Collaborate with design, marketing, and content teams for cohesive brand messaging
• Manage paid ad campaigns and boost posts when needed
• Track KPIs and generate performance reports; provide insights and recommendations
• Handle influencer collaboration, brand tie-ups, and giveaways (if applicable)
• Manage social media crisis communication when required
• Train or mentor junior executives/interns as needed

Requirements:

• Bachelor’s degree in Marketing, Communications, Media, or related field
• 4+ years of hands-on experience in social media management
• Strong command of visual storytelling and content strategy
• Proficiency with tools like Canva, social pilot, Meta Business Suite, Hootsuite, Google Analytics, etc.
• Excellent written and verbal communication skills
• Creativity, attention to detail, and ability to manage multiple platforms simultaneously
• Experience with paid media campaigns is a plus

What We Offer:

• A vibrant and collaborative work culture
• Opportunities to lead and innovate in digital campaigns
• Access to industry events, tools, and training